Privacy Policy
Last updated July 23, 2026
Information We Collect
Contact Form
When you fill out the contact form on this site, we collect your name, email address, phone number, and message. It is delivered to us by email, and a copy is saved as a lead record in our contact management system so we can respond and follow up. Ask any time and we will delete it.
Analytics
This site uses Umami, a privacy focused analytics tool, to collect anonymous information about how visitors use the site: pages visited, referrer, device type, browser, and country level location. Umami does not use cookies and collects no personally identifying information.
How We Use Your Information
- Contact form submissions are used to respond to your inquiry and to follow up on that conversation.
- Analytics data is used to understand site traffic and improve the user experience.
- We do not sell, rent, or share your personal information with third parties.
Cookies
The analytics on this site are cookieless: Umami sets no analytics cookies, so there is nothing to opt out of. You can clear or block cookies in your browser settings at any time.
Third-Party Services
This site uses the following third-party services:
- Umami: privacy focused, cookieless visitor analytics. Umami Privacy Policy
- Google Gmail: contact form email delivery. Google Privacy Policy
- Cloudflare: DNS, CDN, and DDoS protection. Cloudflare Privacy Policy
Data Retention
Analytics data is stored on our own server as aggregate, anonymized visit counts. Contact form submissions are delivered to Mike Whitcanack's email and stored as lead records in our contact management system until you ask us to delete them.
Your Rights
You have the right to request access to, correction of, or deletion of any personal information you have submitted through this site. To make a request, contact us at the email below.
Contact
If you have any questions about this privacy policy, please contact:
Mike Whitcanack
Realtor, Equity Real Estate Utah
[email protected]
385-221-6821
